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Let the Website Link Reciprocation Begin!

11 January 2011

How many times have you received a phone call from a marketing agency saying that they can optimise your website to the top of Google? I get this a lot and when you start asking simple questions, you soon realise that you have a junior member of staff on the end of the phone with script in hand, looking to squeeze the extra bit of ad spend out of you.Of course, there are reputable agencies out there that can actually achieve optimisation of your site. However, if you have the time and are prepared for the effort there are techniques that you can use to boost your website rankings without them.

One way to optimise your site is to get reputable and relevant website links back to your site. Google loves links as they play an important part of the Google Search Algorithm. Google looks at links much like votes to rate your pages. The more relevant and trustworthy the link, the more chance your page/site will have on reaching the top of Google’s search page.

There are a number of things you can do to build credible links including submit your company details to directories, writing blogs or articles that link back to your site. However you can also ask for reciprocal links from sites that may be in similar sectors or may be of interest to your customers. If you would like a reciprocal link from this site, please send an email to with URL and short profile.

Let the website link reciprocation begin!

For more tips, click on Internet/Web tips to grow your business.

Ian Lockyer

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